Understanding Oil

Every day Jiffy Lube® services thousands upon thousands of vehicles with the Jiffy Lube Signature Service® Oil Change. On an individual basis, Jiffy Lube helps customers select the motor oil that is right for their vehicle. In this article you will find the answers to some of the most common questions that Jiffy Lube encounters when it comes to truly “Understanding Oil.”

Why does my vehicle even need oil?

Did you know that some of the moving parts within your engine never really touch? It is true! They ride on a thin film of oil. One of the main functions of oil is to keep these moving parts separated from each other, preventing damage and wear.

Another important function of oil is cooling. As the oil circulates it carries away some of the heat generated as a result of the combustion process. When your motor oil level is low it will cause the engine temperature to rise. It is important to check your motor oil level frequently to make sure that this doesn’t occur.

Did you know that motor oil also plays an important role in helping to keep your engine clean? The oil within your engine is constantly cleaning as it lubricates picking-up and holding dirt, contaminants and other combustion by-products. Think of motor oil like you would think of a sponge. We all know that a sponge has the ability to pick-up and hold fluids, dirt, etc. When a sponge becomes oversaturated it can no longer hold any more fluid. These same attributes apply to your motor oil. When the oil becomes saturated with contaminants, and cannot hold anymore in suspension, the excess falls-out of suspension and can form deposits in the engine, one of which is known as “sludge.” Regular oil changes will remove suspended contaminants before “sludge” can form, helping keep your engine running cleaner and smoother.

When do I need an oil change? How do I choose the right type of oil?

You want to get your oil changed before sludge starts to form. Remember, sludge is one of the top enemies of your engine, so you want to take action before sludge takes over. The timing of oil changes can vary depending on the type of vehicle you drive, where you drive, and how you drive. Your vehicle manufacturer has done rigorous testing to help determine the timing between oil changes and the proper oil. All of this information can be found in your vehicle owner’s manual or you can easily stop by any Jiffy Lube service center where a trained technician can help.

What’s the difference between Synthetic vs. Conventional Oil?

The myth is that all synthetic oil is purely man-made and not based on oils found in nature. In today’s synthetic oils, crude or natural oil is purified and then structurally modified to produce improved performance.

Today’s motor oils contain base oils and several additives that are carefully blended together. Synthetic base oils may be made from a variety of chemicals and processes that are designed to have excellent performance at extreme temperatures and operating conditions. Select additives are used to improve flow characteristics and lubricating quality in the harshest of conditions. Conventional base oils are refined from crude oil. Additives may also be carefully added to conventional base oils to make quality motor oils as well.

While synthetic motor oils can provide exceptional performance and protection, they don’t eliminate the need for regular oil changes. High quality synthetic motor oils can perform and protect better than conventional motor oils, but engines running on gasoline or diesel will continue to naturally contaminate and stress the oil, and the additives can only work for so long.

SAE 10W-30? SAE 5W-40? What are these numbers and letters?

Let’s take SAE 10W-30 as our example …

The numbers come from a standardized industry scale from the SAE (Society of Automotive Engineers) to describe how well an oil flows (viscosity) through an engine when the engine is cold in the morning and when the engine is warmed up and working hard. But the one thing to remember is to match this number to what is recommended in your vehicle owner’s manual.

Most motor oils today have two numbers (multi-viscosity): for example, SAE 10W-30. The low number with the “W” (stands for Winter), or cold temperature number, relates to how well the oil can be pumped or pushed through the engine at certain cold temperatures.

The second number (in this example “30”) relates to how well the oil flows at higher engine temperatures. When your engine heats-up the motor oil gets thinner. Problems can arise when the motor oil gets too thin and can no longer keep some of the moving parts separated by the oil. So your oil is always maintaining a delicate balance: it needs to flow well when the engine is cold but also maintain an oil film at higher temperatures to keep metal parts lubricated and separated. Be careful – higher or lower viscosity numbers may not be compatible with your engine. To find out what oil grade is right for your engine, check your vehicle owner's manual.

Pride in your ride?

Jiffy Lube takes pride in educating customers about the role of motor oil, as well as the timing of your next oil change and the choices that you will have to make when you get there. Stop by your local Jiffy Lube to find out why the Jiffy Lube Signature Service® Oil Change is miles ahead of a traditional oil change.

Four Tips for Holiday Travel With Children

The highways will be crowded this holiday season with drivers making their way to holiday feasts, shopping malls and family visits. If you're planning a trip with children, here are four tips to make the drive safe and enjoyable:

1.	The National Highway Traffic Safety Administration recommends children sit in the back seat and be buckled-up properly.
	Infants (under 20 lbs.) should ride in rear-facing convertible seats with harness straps at or below shoulder level. Toddlers (20-40 lbs.) should ride in forward-facing convertible seats with harness straps at or above shoulders. Young children (more than 40 lbs.) should ride in a forward-facing booster seat with the lap belt fitting across the upper thighs and shoulder belt snug across the chest.
2.	One of the best ways to keep your family safe is to stay awake during your trip. The National Sleep Foundation and the AAA Foundation recommend the following:
	Get a good night's sleep before your trip — 7-9 hours for adults and 8 ½-9 ½ hours for teens Make sure a passenger is awake to talk to the driver. Avoid medications that can impair performance. Recognize signs of fatigue: lane drifting, hitting rumble strips, repeated yawning, tailgating, difficulty focusing. Schedule stops every two hours or 100 miles.
3.	Bring along toys, books and video games to keep the kids busy. If you're planning a long drive, be prepared for frequent bathroom and food stops.
4.	If your child gets car sick, check with your doctor about possible medications to bring on the trip. To minimize the risk of carsickness, try driving at a constant speed, cracking a window, and feeding light snacks along the way to prevent the need for a heavy meal.

Tips for Traveling With Pets Over the Holidays

Let's face it; you're probably going to have to do more traveling before the holidays are over. Bringing your pets along is sometimes a necessity. If you're planning a trip with Fido, here's what you can do to help make the trip safe and enjoyable.  (Note:  It is definitely NOT recommended for you to put your dog in a regular seat belt.  We just thought this was an amusing image.)  

1.	Dogs and cats need to be secured properly, both for their safety and yours. The first and best option is to crate your animal for the duration of the trip. For large animals, a more feasible option is to use a special harness that attaches to your vehicle's seatbelt. Crates and harnesses are available at your local pet store.
2.	The ASPCA cautions against allowing pets to ride with their heads out the window of a moving vehicle. Not only do they risk being hit with a flying object, but they are also at risk of inner ear damage and lung infections.
3.	The noises and movement from car travel make many pets anxious. This anxiety can be expressed through barking, shaking, excessive drooling or even vomiting. Prepare your pets for a long trip well before you plan to leave. Start slowly by getting them used to being in the car. Once they are a little more comfortable, condition them with short trips around the block, gradually extending the duration of these trips. If your pet still suffers car anxiety, talk to your veterinarian about medications. Also consider keeping stain and odor remover in the trunk, just in case of an accident.
4.	Don't feed your pet right before you plan to leave. Instead, give him or her a light meal a few hours in advance. Never feed your pet in a moving vehicle.
5.	Just as you will on a long trip, your pet will need periodic pit stops and stretch breaks, too. Bring along a leash, water and small treats, as well as a favorite toy the pet can play with for some exercise.
6.	If you're planning overnight hotel stays, be sure to check in advance whether the hotel has pet-friendly policies.

The Jiffy Lube Gift Card--Perfect for Anyone on Your List

Christmas is coming, and the best gift you can give your car, your self, or your loved ones, is the gift of preventive maintenance.  Jiffy Lube Specializes in helping you keep your ride alive, so you can be on the road safely and reliably for many more holiday seasons to come.  So whether you have teen drivers eager to get around in their new vehicle, spouses whose safety you care about, parents or grandparents who own vehicles, or even neighbors--a Jiffy Lube Gift Card for the holidays is always a safe bet.

www.jiffylube.com

Winterization--Now's the Time!!

Winterization Tips

Keep the Juices Flowing.

Replace vital fluids such as motor oil, differential fluid and transmission fluid according to the vehicle manufacturers' time and mileage recommendations.

Motor oil is an engine's lifeblood, reducing friction between moving parts and cleaning away harmful dirt and contaminants in the engine. Generally, drivers should use the lightest grade of oil their vehicle manufacturer recommends for the conditions they drive in. During the winter, this may mean an even lighter grade than usual. The right motor oil grade can save an average of three cents per gallon of gasoline.

Antifreeze/coolant is also important in colder temperatures to keep the engine from freezing.

Breathe Easy.

The engine air filter is like a vehicle's lung, helping the engine breathe as it burns fuel. When the filter gets clogged with dirt, leaves or other contaminants the engine has to work harder to pull clean air into the cylinders, which can reduce fuel economy.

Engine air filters should be periodically inspected and changed.

Amp Up the Energy.

A weak battery is unreliable and may take longer to start on frigid winter mornings. According to the American Automobile Association, a battery can lose 35% of its power at 32° F and 60% of its power at 0° F.

Have the battery tested at the beginning of the season to make sure it has enough cranking power to withstand the cold. To minimize strain, start the vehicle with the heater, lights and window defrosters turned off.

Stay Pumped.

Under-inflated or worn tires are common problems that can be dangerous on slick, icy roads. Under-inflated tires create extra friction where the rubber meets the road, making them wear faster and unevenly. This impacts the vehicle's traction and can possibly lead to dangerous blowouts. Properly inflated tires also provide better cushion between potholes and the tire rim, lessening the risk of wheel alignment damage.

Tire pressure should be checked regularly and filled to the recommended cold level. This information is usually located in the vehicle owner's manual or on a sticker in the doorjamb, trunk or glove box. Correct tire pressure is vehicle-specific, not tire-specific, so do not use the pressure listed on the sidewall of the tire.

Correctly inflated tires can improve fuel economy by about three cents per gallon of gasoline.

Keep an Eye on the Prize.

Windshield washer fluid is critical for good visibility since it helps clear away ice, road grime and dirt. Add more when the reservoir is low.

Wiper blades should glide smoothly across the windshield so they do not leave streaks or blind spots. If there are pits or rough patches on the part that touches the glass, the blade needs to be replaced.

Be Prepared.

A properly packed emergency kit is essential during the winter. It should contain a flashlight, extra batteries, water, flares, blankets, a shovel, a snowbrush, an ice scraper and tire chains where they are allowed by law. Kitty litter or sand can be spread under tires to get better traction when starting from an ice patch or in the snow.

Jiffy Lube® service centers are conveniently located throughout North America and can help drivers get their vehicles in shape for the winter months. A Jiffy Lube Signature Service® Oil Change takes only minutes to perform and includes up to 5 quarts of fresh motor oil and a new oil filter. It also features a fuel efficiency review that includes an assessment of air filters and tire pressure, among other preventive maintenance services.

* Savings estimates based on a $2.00 (USD) cost per gallon of gasoline and government and independent studies.

Let a Jiffy Lube SSOC Help You Get Safely to Grandmother's House

If you are planning to leave town--and statistics show Americans are hitting the roads this season in droves--make sure your car is safe. Just in time for the holiday, Jiffy Lube is offering a discount for customers to receive the legendary Jiffy Lube Signature Service Oil Change (SSOC). If you need more motivation, just consider that this should be the last time a healthy vehicle will need an oil change this year, and a good SSOC will take you through all the holidays, including New Years. 
New England Area Jiffy Lube and all it's franchisees wish their customers the very best, and safest, of Thanksgivings. 

Treat Your Employees Like VIP's

Reward your New England area employees this holiday season with Customer VIP Cards.  It's a great, no-fuss gift, and it gives them extra savings on all services performed.  The Jiffy Lube VIP Discount Program is free to you, and it boosts employee morale without having to shell out a single penny.  To have this in place in time for the holidays, simply visit the link below:
www.jiffylubevipdiscount.com.
Fill out the form, click "submit," and you will have your VIP cards in-hand in 2-3 weeks.

Normal Vs. Severe Driving

Driving Conditions Impact How You Care
For Your Vehicle

Two Things You Should Know

Most vehicle manufacturers have two classifications for driving conditions: normal and severe.

They routinely use these classifications to recommend how often you should have services, such as oil changes, performed on your vehicle.

The importance of vehicle maintenance

Regardless of the conditions in which you drive, it's important to follow your vehicle manufacturer's maintenance recommendations. Keeping your vehicle on a proper preventive maintenance schedule will help keep it running smoothly and preserve its value.

5 Top Tips for Vehicle Maintenance

1.	Know your driving conditions and reference your owner's manual for your vehicle's preventive maintenance schedule.
2.	Change your engine oil and filter as appropriate. The oil is the lifeblood of your vehicle.
3.	Keep your tires pumped. To maximize gas mileage, find the proper tire pressure in your vehicle owner's manual or door jamb. Be sure to check your spare too.
4.	Check your air filter. An engine air filter is like your vehicle's lung.
5.	Check your vital fluids every time you fuel your car. These vital fluids include:
	- Engine oil - Coolant level - Washer fluid - Power steering - Automatic transmission - Brake fluid Normal vs. Severe Driving Conditions... What's the Difference? Service intervals can vary quite a bit for normal vs. severe driving conditions. For example, here you can see the difference in recommended oil change schedules for common vehicles serviced by Jiffy Lube. 2003 Honda Accord 2.4L Normal Service 12 months or 10,000 miles Severe Service 6 months or 5,000 miles 2005 Ford F-150 5.4L Normal Service 5,000 miles Severe Service 3 months or 3,000 miles 2004 Chevrolet Trailblazer 4.2L Normal Service 12 months or 7,500 miles Severe Service 3 months or 3,000 miles

Military Discount; Jiffy Lube Thanks You For Your Service

Jiffy Lube New England Military Discount

Discount Type: 15%   Description: Massachusetts, New Hampshire and Rhode Island Jiffy Lube's appreciate and thank the men and women who serve in the military, law enforcement, fire and public safety and are proud to offer discounts. Please check with your local Jiffy Lube for information on discounts and restrictions.  Jiffy Lube New England Offers a Special 15% Service Members Discount    Notes: Jiffy Lube offers oil changes for your vehicle   Website: www.jiffylubene.com

Easy Car Halloween Costumes

Not everyone has to paint their car orange.  Some black felt and homemade flags can easily turn your car into a Halloween bat.  Enjoy the festivities, and safe driving from  your New England area Jiffy Lube locations!  

Good News Garage--A Great Cause!

New England drivers, you can keep your car running far beyond what you thought with preventive maintenance from Jiffy Lube. But once it's time for something new, there's a great charity organization designed just to fix up cars and put them back to use for low-income families and individuals. Check it out! 
http://www.goodnewsgarage.org/

Winterize your car, with these tips from www.jiffylube.com.  And use this coupon for valuable money-saving offers!
http://jiffylube.com/education/tips/winterization.aspx

Stunning New England

Summer weather is waning, but there still may be a few days of fine weather to take a driving tour in New England.  Discover New England has links and information for various drives across the scenic state, including a Fall Foliage one-week drive, a Northern Coast route, and New England's mountains.  Visit the site at http://www.discovernewengland.org/driving-tours/.

Jiffy Lube All-Star Champions

Media Contacts:
Andrea Salzman, 617-939-8433 asalzman@coneinc.com
Virginia Sanchez, 713-546-6272 virginia.q.sanchez@shell.com

The “River City Raiders” Bring Home Coveted J-Team All Stars Champion Title; Notable Individuals Recognized, Including Franchisee of the Year, Griffin Fast Lube, LLC

CHICAGO, IL ? September 22, 2011 — As the nation’s largest fast lube company convened to celebrate 32 years of leadership and plan for the future, Eastern champs, the “River City Raiders,” from Jiffy Lube service center #285 in Fort Wayne, Ind., had a milestone of their own to celebrate. The employee team, or “J-Team,” emerged as the 2011 J-Team All Stars Champion in the culmination of a months-long battle of 1,500 teams to showcase the knowledge and expertise that helps Jiffy Lube service center employees deliver a top-notch customer experience every day. In addition, the annual Convention was also a time to recognize Jiffy Lube franchisees from across North America for their commitment to excellence and outstanding achievements.

The 2011 All-Star Champions
The “River City Raiders” had their game faces on at Sunday’s Grand Finals event, the fifth and final round of the competition, beating out Western champions, the “Dukes and Duchess of Albuquerque” from Albuquerque, N.M., to emerge as this year’s J-Team All Stars Champions. The competition, now in its third year, celebrates service center employees’ dedication, teamwork and commitment to excellence by challenging participating teams to showcase their skills and deliver an exceptional customer experience.

“It was exciting to watch the ‘River City Raiders’ compete yesterday,” said Stu Crum, president of Jiffy Lube International. “This competition sets Jiffy Lube apart – it brings together the best and brightest employees from our nationally-recognized training program, Jiffy Lube University, and allows them to showcase the skills they share with our customers as the faces of our brand every day.”

In a fight to the finish, the finalist teams were motivated by peers and spectators in the hope of taking home the title and the $10,000 team prize. The teams were judged by JLI District Managers on their teamwork, operational execution and customer experience skills, as well as how quickly they could perform a Jiffy Lube Signature Service® Oil Change, a preventive maintenance service that involves changing, inspecting, checking/filling and cleaning essential vehicle components.

Owned by Indiana Lubricants, Inc., a Jiffy Lube franchisee, service center #285’s J-Team members include: James McHenry, customer service advisor; Bill Hines, upper bay technician; John Bixler, lower bay technician; Maurice Rogers, courtesy technician; and Lora Otto, team leader. “We’re thrilled to be taking home the title this year,” said Steve Sanner of Indiana Lubricants, Inc. “Our team faced some tough competition, but they pulled through because of their hard work each and every day; this win was well-deserved.”

32nd Annual Convention Award Winners 
As part of the 2011 Jiffy Lube Convention, Jiffy Lube franchisees and employees were recognized for their achievements over the past year. A highlight of this year’s Convention was the announcement of Dave and Joye Griffin of Griffin Fast Lube, LLC, as this year’s Franchisee of the Year. The award is presented to the entity that best exemplifies the Jiffy Lube brand and demonstrates ongoing commitment, support, strength and integrity while continuing to display their involvement in the Jiffy Lube business.

Noteworthy Achievements
The Presidential Store Manager Recognition Award – which celebrates the notable achievements of a Jiffy Lube store manager – was awarded to Ryan Findley of Heartland Automotive Services, Inc. Findley, who manages store #1572 in Chesterfield, Mo., was recognized for outstanding achievement in training, operations, customer service and day-to-day operations, while consistently demonstrating dedication to his team and the Jiffy Lube business. Michael Merritts (Eastern Division) and Bob Haid (Western Division) took home the 2011 District Managers of the Year Awards based on positive financial impact on their franchisees’ businesses, outstanding support in franchisee operations and business insights

Dedication, Compassion, Respect and Integrity

• The Harold Burney Award honors a franchisee who has shown hard work and dedication to Jiffy Lube and fellow franchisees. This year, Bob Falter of Multi Management, Inc. in Forest Hill, Md. was honored for his continuous support of his fellow franchisees, and commitment to Jiffy Lube practices and initiatives.
• The Jon Harvey Memorial Award recognizes a franchisee that epitomizes integrity, intensity and intimacy; this year’s award was presented to Mark Mavris of T & M Enterprises of PA, Inc., in Bel Air, Md.
• The Arlene Karlson Heart and Soul Award is named for a late franchisee known for her compassion for employees and contributions to the community. This year’s recipient, Kirk Umphrey of Lube Management, Inc. in Sandy, Utah, exemplifies “heart” and “soul” through his dedication to both local charities and employees.
• Paul Jacques, Franchise Learning Manager, was recognized as the recipient of this year’s Lisa Carlson Mentor Award, which honors Jiffy Lube International’s former Global Director of Marketing. The award is presented to an individual who consistently demonstrates commitment, care, support, guidance and respect for diversity in mentoring and guiding employees at all levels.

Additional award winners included:

• Customer Excellence Award: STC Management Group in Woodbridge, Va. was recognized for its success in attracting both new and repeat customers to Jiffy Lube, and dedication to improving the customer experience.
• People Award: BroadBase, Inc., located in West Sacramento, Calif. was honored for its training and development program; putting employees first; providing a well-rounded training program; and offering outstanding employee benefits.
• Operations Award: Lubricar, Inc., located in Albuquerque, N.M. was acknowledged for its operational excellence, adherence to policies and procedures, and commitment to improving the customer experience.
• Fleet Growth Award: Stephen Hagen with S&S Group of Wilmington, Inc. in Wilmington, N.C. was recognized for exceptional fleet growth.
• Facilities Award:Joe Menendez of the Menendez Group in Cockeysville, Md. was honored with the Facilities Award for consistently taking pride in his facilities and developing best-in-class stores in the market.

To find a Jiffy Lube in your area, please visit Locations.JiffyLube.com. Visit JiffyLube.com to find oil change coupons and promotions, Jiffy Lube news articles,community involvement programs and events, franchise information andemployment opportunities. Also, anyone can visit the new Jiffy Lube Facebook community, “Keeping My Ride Alive,” to view photos and stories from drivers committed to extending the life of their vehicles, as well as upload photos and stories of their own.

Note to Editors: Photos of award winners are available upon request.

About Jiffy Lube^®
Jiffy Lube International Inc. (“Jiffy Lube”), with more than 2,000 franchised service centers in North America, serves approximately 24 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.JiffyLube.com to learn more about Jiffy Lube and vehicle care.

Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com.

Cautionary Note
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as “associated companies” or “associates” and companies in which Shell has joint control are referred to as “jointly controlled entities”. In this press release, associates and jointly controlled entities are also referred to as “equity-accounted investments”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect (for example, through our 34% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest. This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘intend’’, ‘‘may’’, ‘‘plan’’, ‘‘objectives’’, ‘‘outlook’’, ‘‘probably’’, ‘‘project’’, ‘‘will’’, ‘‘seek’’, ‘‘target’’, ‘‘risks’’, ‘‘goals’’, ‘‘should’’ and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Group’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended December 31, 2008 (available at www.shell.com/investor and www.sec.gov). These factors also should be considered by the reader. Each forward-looking statement speaks only as of the date of this press release, September 12, 2011. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release. The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions. We use certain terms in this press release that SEC's guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC websitewww.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

Tips for Families this School Year

Six Driving Tips for Back-to-School Carpoolers

It's back-to-school time and, for many parents, that means carpools. Before trucking the kids around town, parents need to make sure their vehicles are operating safely. These quick tips will help ensure your vehicle is ready to keep up with the kids' busy schedules.

1.	Take the vehicle in for routine maintenance. A Jiffy Lube Signature Service® Oil Change is a smart first step to prepare your vehicle for back-to-school driving. Your vehicle's engine will likely be working overtime since most carpools require quick trips in heavily trafficked areas. Changing your engine oil, replacing dirty air filters and checking your tire pressure are all important to keep your vehicle on the road, not on the side of it.
2.	Buckle up and make sure your passengers do too. Seat belt use among high school students is lower than among other occupants in passenger vehicles. According to a survey from the Insurance Institute for Highway Safety, many teens aren't buckling up, even when adults are driving with them and using belts themselves. Teens often follow by example. The study reported that more than half of teens were more likely to buckle up if the adult who dropped them off at school also wore a seat belt. However, when adult drivers did not use seat belts, only 8% of teens used theirs.
3.	Practice proper car seat safety. Some mothers will be taking preschool children along when they drive older children to and from school. Make sure everyone is using proper seat restraints at all times. For infants (from birth to one year and less than 20 lbs.), the National Highway Traffic Safety Administration recommends infant-only or rear-facing convertible seats with harness straps at or below shoulder level. The NHTSA says toddlers (over one year and between 20 to 40 lbs.) should be placed in convertible/forward-facing seats with harness straps at or above shoulders. For young children (four to eight years old and more than 40 lbs.), the organization recommends a forward-facing, belt positioning booster seat with the lap belt fitting low and tight across the lap/upper thigh area and the shoulder belt snug across the chest and shoulder. All children aged 12 and under should ride in the back seat.
4.	Be prepared for fall showers. There may be times when you have to make the ride to or from school in a heavy downpour. As part of a Jiffy Lube Signature Service® Oil Change, a technician can check the status of your windshield wipers and tire tread. You want to make sure wipers glide smoothly across the windshield without streaking and you're getting enough tire traction on a slippery road.
5.	Talk to your children about where they walk outside of schools. Tell them to always use school crosswalks and sidewalks and be alert at all times. According to the Safe Routes to Schools organization, of the leading types of youth pedestrian crashes, 33% are due to dart-outs — entering traffic mid-block, often between parked cars.
6 oo	bey school zone speed limits. Children may not always stay on the sidewalk or within crosswalk lines, so you need to be extra careful. As a lot of morning traffic is comprised of parents driving children to school, so you should also watch out for other vehicles slowing down or suddenly stopping to let children out.

400,000 Miles and Going Strong.

Drivers Determined to Achieve Higher Mileage
Nearly Unanimous, National Survey Reveals Drivers View Oil Changes as Key to Vehicle Longevity

HOUSTON – Roy Lindahl has been driving his white Jeep® Cherokee since the day they drove off the lot together seventeen years ago. He and his vehicle, affectionately nicknamed "Jeepy," recently reached a major milestone when the odometer hit 400,000 miles. It was a proud moment for Lindahl, who has kept Jeepy on a regular preventive maintenance schedule for years to ensure his reliable companion takes him where he wants to go for years to come. It's been a habit well practiced for Lindahl, who has surprised even maintenance technicians with his Jeep's impressive condition and mileage.
An auto mechanic as a teen, and engineer by trade, Lindahl has seen the impact that neglect can have on a vehicle first hand and he has passed the importance of proper maintenance on to the next generation. His son, who has inherited his passion for vehicles, recently showcased his own restored vehicle in a hometown parade and practices the same dedication to maintenance. It's no surprise that Lindahl and his son are not the only drivers looking to hold onto their vehicles as long as possible. A recent survey conducted by Jiffy Lube International (JLI) reveals that more than half of U.S. drivers hope to have more than 150,000 miles on their vehicle before replacing it, and more than a quarter aspire to clock 250,000 miles or more.
"It just goes to show that regular care of your vehicle pays off – you get out what you put in," said Lindahl who regularly visits the Jiffy Lube service center in his hometown of Lafayette, CA for maintenance. "I must be doing something right because Jeepy just keeps on going. I'm hoping that one day we'll hit the million-mile mark together."
Drivers Want More
The impact of more difficult economic times can be seen in many places including on the road. The average age of a vehicle on the road continues to rise year after year. According to the Bureau of Transportation Statistics, the average automobile in operation has aged almost three years since 1990†. In addition, the majority of vehicles on the road (at nine years old) have logged 110,000 miles, according to NPD's Car Care Trac.
As drivers hold onto their vehicles longer, they are looking for better and easier ways to help protect their vehicle's life. The JLI survey reveals that though drivers universally acknowledge that regular maintenance can help extend the life of their vehicle, many are looking for more out of their maintenance experience. In their desire to extend the life and value of their vehicle, drivers are seeking convenient ways to help them maintain it. More services and convenience are top priorities, with nine out of 10 people surveyed agreeing that having other key vehicle parts and fluids checked during their regular oil change is the most convenient way for them to help preserve their vehicle's value.
While most drivers know what they want out of their maintenance experience, many aren't getting everything they're looking for. In fact:
- 99% of those surveyed would like their tire pressure checked during an oil change visit, but only 78% actually receive the service;
- 99% would like their windshield washer fluid filled, but only 74% leave with it filled;
- 86% are looking for vehicle essentials, including brake fluids, belts, exterior lights and wiper blades to be inspected, however only three-quarters leave with these services actually performed.
Nearly one in five Americans believe the most important thing when having their oil changed is being able to have multiple services performed in a single visit, and more than half (59%) want to have their oil changed in 30 minutes or less. For drivers seeking a convenient way to help extend their vehicle's life, a regular preventive maintenance regiment is essential. Jiffy Lube offers the Jiffy Lube Signature Service® Oil Change to address these needs, providing drivers with much more than just an oil and filter change. The service includes changing, inspecting, checking/filling and cleaning key vehicle parts and fluids and offers drivers a quick and convenient way to maintain their vehicle. The Jiffy Lube Signature Service® Oil Change is a convenient solution that can help drivers preserve the value and longevity of their vehicle.
Keeping My Ride Alive
Keeping a vehicle alive and running beyond its years has long been a source of pride for vehicle owners – particularly in tough economic times. Whether the odometer is sporting double or triple digits, like-minded enthusiasts now have a place to pound their chests and celebrate their high-mileage accomplishments at a new Facebook community, "Keeping My Ride Alive." Visitors can cruise the site to browse photos and stories from other high-mileage drivers, or share their own photos and stories. Newbies to the road, high-mileage heroes and everyone in between are welcome to join the community by "liking" the page and uploading their vehicle's image and story. Visit www.Facebook.com/KeepingMyRideAliveto share your story and read about others.
To find a Jiffy Lube service center in your area, please visithttp://Locations.JiffyLube.com/. Visit JiffyLube.com to find oil change coupons and promotions, Jiffy Lube news articles, community involvement programs and events, franchise information and employment opportunities.
Survey Methodology:
The Jiffy Lube International survey was conducted via telephone interviews during the period of April 8-11, 2010. The survey included a national probability sample of 1,013 adults comprising 507 men, 506 women 18 years of age or older, living in the Continental United States. The survey was conducted by Opinion Research Corporation.
About Jiffy Lube®
Jiffy Lube International Inc. ("Jiffy Lube"), with more than 2,000 franchised service centers in North America, serves approximately 24 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.JiffyLube.com to learn more about Jiffy Lube and vehicle care.
Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com.
Transportation Statistics, 2008: http://www.bts.gov/publications/national_transportation_statistics/2008/html/table_01_25.html

icarumba Gives Autumn Driving Advice

Visit the experts at www.icarumba.com for timely tips on your car.  http://www.icarumba.com/cobrands/contentmodules/resourcecenter/articles/icar_resourcecenter_articles_readyautumn.asp

Follow these driving and maintenance tips for safer fall driving

By Peter D. duPre

Shorter fall days and cooler weather may have brought relief from summer heat but they are also a signal that it is time for some extra driving caution. As we go through fall and head into winter, the days will get shorter yet, and many of us will start and end our commutes in total darkness. Visibility in the dark is never all that good, and when you throw in an autumn rain, sleet or snow storm, it can drop to almost nothing. 

All of which means that autumn requires a change in your driving habits. Follow these tips for safer driving this fall:

• School's in session -- With the fall semester in full swing, children are out on the streets earlier than during the summer. Some almost never look for traffic and have a bad habit of bolting out from between parked cars. Keep your eyes peeled and slow down. School zones have reduced speed limits and most police won't allow any speed leeway in these areas.
• Allow more travel time -- You should always drive slower when it is dark and visibility is reduced. That means your traveling time is increased, especially during inclement weather. Leave a few minutes earlier in the morning and increase your following distance by about a second. 
• Inclement weather -- Indian summers, clear skies and cooler weather may lull you into a false sense of security but fall weather conditions can change abruptly. Thunder storms, sleet, hail and even snow are not that unusual. Roads covered with a summer's worth of grease become slick when wet or covered with early morning frost, so anticipate those conditions.
• Check the lights -- In Sweden, Norway and Canada, where fall driving conditions are similar to much of the U.S., there are mandatory-lights laws -- and not coincidentally, a lower accident rate. See and be seen. Drive with your headlamps on, even if it's not dark. Before starting out on any trip, walk around the car and make sure your taillights, parking lights, stop lights, directionals, emergency flashers and headlights are all working properly. Have your mechanic aim and adjust your headlights. New cars are equipped with bright-burning halogen headlights that increase visibility. If you own an older vehicle with standard sealed-beam headlamps, consider converting to halogen lamps. The cost is more than offset by improved visibility and safety.
• Change the wiper blades -- Safety experts say wiper blades should be changed every 5,000 to 6,000 miles, or twice a year. Most of us don't change the blades even once a year. Check front and rear wipers. Examine the rubber; it should be flexible, without any missing chunks and should clear the glass without leaving any streaks. If the blades aren't performing perfectly, replace them.
• Check the brakes and tires -- If tires and brakes aren't in good condition, you won't be able to stop on slick roadways. Tires should have plenty of tread on them; if the wear bars are showing, it's time for new rubber. Most tire and brake shops will inspect your tires and brakes for free.  
• Heater and defroster check -- Fogged-up windows limit visibility and are a safety hazard. Make sure both front and rear defrosters are working properly. Front blower hoses sometimes get knocked off the defroster vents and the electric wire in the rear defogger can break. Most auto parts stores sell special kits to repair these breaks. While you are at it, have your heating system inspected. A cold car is uncomfortable, and a distraction to safe driving.
• Look under the hood -- Don't get stranded in the dark. Have your mechanic check the condition of the coolant, belts and hoses. Get the chassis lubed, air filter replaced, oil and filter changed and battery inspected. A little work now can save a big towing bill later. You can make an appointment for a fall vehicle inspection right now with iCARumba's Find a Shop tool.
• Wash and wax -- A vehicle's first line of defense against the elements is a good wash and wax job to protect the metal surfaces from pitting and corroding, and keeps your car looking its best. Get rid of that summer grime and apply a thick coat of protective wax.
• Relax -- This may seem like a lot to get done before the Monday morning commute, but it really adds up to just a few minutes for the self-inspection, and to make an appointment with your shop if needed. For safety sake, check lights first, then do the tires, brakes, and wiper blades. And in general, simply begin your day 10 minutes earlier, have that second cup of coffee (decaf, please!) and start your commute in a relaxed a state as possible -- good advice at any time of year.

Peter du Pre is iCARumba content editor.

Tires Make All the Difference

Tire Tactics
Under- or over-inflation of tires can:
cause uneven tread wear
weaken your tires
reduce traction
impact gas mileage
reduce the number of miles you get out of your tires
Eventually, you could have inconvenient flats or even dangerous blowouts. Over-inflation means the weight of your vehicle is not distributed evenly across the entire tread but is instead concentrated on a thin strip in the center. Under-inflation means the tire is soft and the outside edges work harder than the softer center. The extra rolling resistance makes your vehicle work harder to move and it can reduce gas mileage.
Be sure to check your tire pressure regularly and maintain the recommended pressure listed in your vehicle's owner's manual. You can usually find this recommended pressure on a sticker posted in the trunk, on the door pillar or in the glove compartment.
Each of your tires will wear differently due to its position and the type of vehicle you own. So tires will wear evenly, remember to balance and rotate your tires according to manufacturer's recommendations.
To check tread wear, use "the penny trick:"
1. Insert a penny into the tread groove with Abe Lincoln's face showing, but with his head upside-down.
2. If you can see all of Abe Lincoln's head, it's probably time to replace your tires
If you live in a moderate climate, warming up an engine is not typically necessary. If you live in a freezing climate, you should let the engine run (without pressing the gas pedal) for a few minutes so the oil can circulate through the engine and get it ready to run.